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Market segmentation contains getting the total heterogeneous marketplace for a product and dividing it into a number of sub-markets or segments, each of which has a tendency to be homogeneous in all sizeable areas.[twelve] The method is performed for two main functions: much better allocation of the organization's finite assets and to better provid

Positioning considerations the best way to place an item from the minds of consumers and notify what attributes differentiate it within the competitor's solutions. A firm frequently performs this by producing a perceptual map, which denotes identical products and solutions created in precisely the same industry In accordance with how buyers perceiv

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